Vu Ngoc Thanh Truc--Controlling new product introduction to mass production project at east west industries Vietnam LLC: Case study of wahoo kickr move product: Graduation thesis of the Industrial Management/ Vu Ngoc Thanh Truc; Nguyen Khac Hieu (Supervisor). -- Ho Chi Minh City: Ho Chi Minh City University of technology and education, 2024 Call no. : QCN-24 658.5 V986-T865

Bài giảng "Quản trị sản phẩm mới - Chapter 4: Creativity and the product concept" has contents: Prepare for ideation, the product concept, methods for generating product concepts, sources of ready made new product concepts.