Factors affecting consumer purchasing behavior via live streaming (live streaming shopping) on e-commerce in Vietnam: Graduation thesis of the Industrial Management/ Trinh Phuong Anh; Nguyen Thi Hong (Supervisor). -- Ho Chi Minh City: Ho Chi Minh City University of Technology and Education, 2025 Call no. : QCN-24 658.8342 T833-A596

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

Bài giảng Chương 4: Analyzing Consumer Markets and Buyer Behavior (Tìm hiểu người tiêu dùng và phân tích hành vi của người mua) giới thiệu tới các bạn về nghiên cứu hành vi người mua, các yếu tố tác động đến hành vi người mua.

Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.

Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force. Understand how salespeople improve their selling, negotiation, and relationship-building skills.